vivo Completes Five Glorious Years In India

We travelled five years of journey with the brand to understand the genesis of innovations and numerous firsts which it has offered till date for smartphone lovers and industry. In pursuit, we explored many other diverse ways of communicating the brand effectively to all by vivo India

- Haider Ali Khan

“Love India, Love Vivo”! This is what Vivo has encompassed as a phrase in its five years of journey from camera and music. You can feel the sense of relevance this global premium brand has for India and Indians. It has so heavily invested in India with both capital and emotions that it no longer stands as an unreliable brand. We would love talk about this remarkable smartphone brand born out of bbK clan to understand it better and tries to know what value we Indians hold for Vivo.

History

Vivo India is as new as make in India initiative. both made their way in India at almost similar time when Narendra modiled NdA government took over in 2014. He is the man who coined this term, ‘make In India’ to promote manufacturing within India thus to increase employment opportunities and cut on imports. Vivo, at nascent stage in 2014 got this huge boost to establish its footprint in India and rest in history as we all know. Vivo is so much established today in India that it now holds 17 per cent of world’s second most populous country as per counterpoint Q3 2019 data which is a huge number and not an easy feat to achieve. I remember being there on the inauguration of Vivo India’s first manufacturing unit at Greater Noida in Uttar Pradesh witnessing the birth of a new smartphone player in India and now it stands as one of the key dominant player not only here but across the world andalso a huge employer of Indian workforce now. currently, Vivo India employs nearly 10,000 men and women directly across its expanded manufacturing facilities which are into its second phase of expansion.

Growth