How Did Pokemon Go Takeover And Transform The Gaming World?

The Pokemon GO craze has taken over the world like an epidemic. A perfect storm of events has led to the success of Niantic and Nintendo’s popular augmented reality game.

- Gadjo Cardenas sevilla

Pokemon GO is not a joke. It has more active users than Twitter and derives more engagement than Facebook. What’s remarkable is, as of this writing, it hasn’t even rolled out globally.

Let’s look at some of the conditions that make Pokemon GO such a hot property. 2016 has been a bit of a crappy year. Let’s face it: this hasn’t been the best year. Economies are in turmoil. Beloved musical icons are passing away suddenly and tragically. Plus, there are terrorist attacks, political upheaval, and a general feeling of malaise. Pokemon GO is a great diversion from all the heavy news.

It first rolled out in summer. The big draw of Pokemon GO is that people can take a hike and enjoy the outdoors while hunting for monsters. If Pokemon GO were launched in the dead of winter, it would be less compelling. [The hype was so big that in the Philippines, even though it launched during the rainy season, people still charge outdoors to catch them all.- Ed.]