The Elegance Game

Elegance is about sophistication, aesthetics, affluence and high-status behavior.

 Elegance is about being set apart from normal is being put into your own elite category. Welcome to the elegance game, we want to focus on what and how the worlds most elegant people live, behave and how they set themselves apart.

The iphone has made a lasting impact on society, Steve Jobs put a supercomputer in your pocket. It literally changed the game and gave people instant access to every bit of information on the planet. The access to information gave everyday people to learn about lifestyles above their own, and it also allowed learning to take place at a rapid rate.

The iphone started to catch like wild fire in America but there was no way for developers to get sophisticated applications onto the iphone in the first year of its launch. Can you imagine your iphone without any app’s or an app store? Jobs launched the app store in the first quarter of 2008, and that is when things really changed. A handful of apps initially launched with facebook being one of the first of millions to come. What the iphone and the app store brought was a new wave of communication and content creation and consumption. Now everybody can take pictures and videos and upload them to platforms to get instant global distribution with a potential to reach a billion people, this is where we are right now.

The reason for focusing on the iphone is because of the disruption it brought to information. Everybody can now watch a video on youtube or look at images on instagram to get a glimpse what things affluent people have and people can also pretend to have fancy things by just standing next to luxury products and taking an image and then posting it online.