A Love Letter To Lube

Because, how can something that makes sex so damn good be deemed so unsexy?

- Julia Pugachevsky

Dear Lube, you’re a star in the shadows—an underdog with talent. You’ve got range. And in case you ever forget it, know this: you’re slidey, glidey, easy and affordable, and you have what it takes to make people moan.

You’re lubricant, dammit. And you deserve your starring role on every nightstand!

It sucks that 39 percent of women still think you’re taboo, even though you are to sexual pleasure what water is to life: effing essential! Not only do you make penetrative sex feel insanely amazing, you also make any skin-on-skin touching (even during masturbation) feel like frictionless bliss.

There’s a perfect version of you for every sexuation: condom-safe, water-based for most sex acts; silicone for actually enjoyable shower sex; flavoured for yummier oral; Cannabidiol (CBD)-infused for pain prevention; organic for those with sensitivity issues...wait, I’ve lost count. Even in your most basic form, you help stop vaginal and anal tearing, which can help prevent the spread of STIs (thank you, Lube!).