Do You Know Why Beauty Trends Swing In Extremes?

We speak with make-up artists and content creators to find out if it’s just the dopamine rush of trying out something new or the fear of missing out in this hyper-connected world.

- Priyanka Kathuria

Are you Team Brat or Team Demure? In the past few months, you've most likely witnessed this debate explode on your Instagram feed. The viral trend, which took the Internet by storm, divided beauty lovers into two camps. To decode the trend: Those that prefer an edgy, carefree look (think British pop star Charli XCX) will be part of Team Brat while Team Demure is all about subtle elegance (think the understated style of Sylvie Grateau-played by Philippine Leroy-Beaulieu-from Emily in Paris). Make-up trends often tend to swing between bold extremes and subtle/minimal-from the flashy Y2K aesthetic and Barbiecore to moody grunge and 'no-make-up' looks. Of course, we all know how quickly trends evolve. However, have you wondered what drives them? And what does this constant evolution say about us? We finally have some clarity, thanks to four make-up artists and beauty content creators who help us understand the psychology behind the trend cycle-to find out if it is the dopamine rush of trying out something new or the fear of missing out in this hyper-connected world.