The Au Naturel Tribe

We travelled all the way to the Kanjirakolly village in Kerala to learn more about Oriflame’s award-winning Ecobeauty range.

There’s a new buzz in the world of beauty, and it’s got nothing to do with crazy K-beauty innovations, contouring or unicorn tears. There’s a ‘green’ revolution on the upswing, with a goal to create gentler, more natural products. 50-year-old Swedish brand, Oriflame, is more than on-board, and has taken several significant steps in the direction— including using ethically sourced natural ingredients, reducing their carbon footprint, and introducing eco-friendly and recyclable packaging.

And this year, Oriflame has launched its first ever, all-natural and environmentally-responsible range called Ecobeauty.