The Power Of Collaboration

Ensuring the future of design talent in SA.

- Tania Durand

Pick n Pay Clothing, in collaboration with iconic fashion designer Gavin Rajah, has once again partnered to create a platform for emerging designers to showcase their talents at the Cape Town Resort Collections Runway Show. Hazel Pillay, Pick n Pay Clothing’s general manager, explains the conception of this project was fuelled by a desire to unveil and nurture design talent in South Africa, and bring designer garments at affordable prices to the masses.

Of the winners of the Futurewears incubator project recently announced, we had the pleasure of speaking with Zarah Cassim, a fine art graduate from UCT’s Michaelis School of Fine Art, about what the award means to her.

Glamour: Congratulations on being one of the Futurewear winners. What inspired you to enter the competition?

Zarah Cassim: I saw the post advertising it and felt excited by the prospect of creating something in a different medium as it was an opportunity to push myself out of my comfort zone.

G: As an artist who specialises in painting and photography, would you say it was a natural progression for you to venture into the world of fashion?

ZC: I wouldn’t say it was that, but fashion is something I’ve been interested in for a long time. I see it as another creative outlet, an exciting form of expression.