Never Afraid To Evolve, To Take Risks

Longines DolceVita X YVY makes a debut in collaboration with Swiss fashion designer Yvonne Reichmuth’s YVY label.

- Tan Siok Hoon

Longines travels down the collaboration route with the introduction of Longines DolceVita X YVY, which was unveiled recently in the heart of Paris on the eve of the Longines Paris Eiffel Jumping event. The buzzy celebration held in the vicinity of the Eiffel Tower was graced by the star presence of actress and Longines Ambassador of Elegance, Kate Winslet.

Right off the bat, the Longines DolceVita’s new double leather straps, evocative of bridles and harnesses, resonate strongly with the equestrian world, one of the key pillars of the watchmaking brand. For the reinvention, Longines tapped on the creative expertise of Yvonne Reichmuth of Zurich-based design company YVY. She went straight to work, etching out a subversive new identity for the elegantly feminine collection, originally inspired by a 1920s historical piece and personified by a rectangular-shaped case.