News flash: Bottega Veneta scrubbed all of its social media account since the beginning of January. Speculation was rife that the digital detox was in anticipation of a major event happening for the Maison — something larger than life that needed to be delivered through a screen when the time is right. Alas, it has been a month and there still has not been an official release or any word about the move.
Heralded as a brave move since creative director, Daniel Lee, reinvigorated the Italian label known for its Intrecciato weave and sent the House on an upward trajectory with his brand of au courant louche style upon his joining in July 2018, social media has often been regarded as an important player in democratising fashion — including being appreciated by people from all walks of life. Perhaps all Lee wanted to do was to fully epitomise the Maison’s brand of discreet luxury nary of overt monograms, and for his audience to truly see Bottega Veneta’s understated luxury outside of the buzz that is typically generated through digital channels today.
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