It is not often a homegrown brand celebrates its 70th anniversary, but luxury watch retailer Sincere Fine Watches is doing so this year after being established in 1954. Long-term partner Franck Muller has launched the Franck Muller Vanguard Damascus Steel Sincere Platinum Jubilee Edition to mark the momentous platinum jubilee of Sincere Fine Watches. The brand’s Vanguard is no longer a stranger to Franck Muller’s portfolio, but Damascus steel is a fairly new material addition, first introduced in 2023. Damascus steel is noted for its unique appearance, as alternating layers of steel, 316L and 304L, are combined in this edition.
Visually, it stands out amongst other materials and from each other, as no two watches share the same pattern. The metal is one of those where style meets substance, as its strength and corrosion resistance come in at the upper end of the spectrum. While Damascus steel is used throughout the watch’s tonneau case, as with the brand’s core collection, the watch’s calibre MVT FM 1740-VS2 bridges are fashioned from the layered steel, too. Given the material’s innate properties, it is incredibly complex to machine various components, as you will read from Franck Muller Genève CEO Nicholas Rudaz’s interview response below. Franck Muller’s other signature touch, a skeletonised dial, serves as the perfect foil to peacock the Damascus steel bridge.
Accents of rose gold are present, too, as the watch hands, dial flange, middle case, crown and buckle are fashioned from precious metal. Flipping the watch over reveals Sincere Fine Watches’ logo on the crystal case back. Men’s Folio caught up with Mr Rudaz while he was in Singapore to discuss the merits of the 28-piece limited edition collection and the significance of Sincere Fine Watches’ 70th anniversary.
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