GRAPE EXPECTATIONS
RITZ|February 2020
Founder and CEO - Sula Vineyards, Rajeev Samant, has been instrumental in changing the landscape of the Indian wine scenario and has put Nashik on the global wine map. Sula was the first Indian winery to be the subject of feature in Wine Spectator, the world’s leading wine magazine and since then, Rajeev has been a favourite for global media houses of the likes of Times, Newsweek, CNN, BBC, Bloomberg and many others, as the man who has really got Indians to start drinking wine. Namita Gupta finds out how Rajeev Samant, a Stanford graduate, found his calling in the world of wines and became the pioneer of wine tourism in the country.
Namita Gupta
GRAPE EXPECTATIONS

Tell us about your journey from your growing up days to becoming the CEO of Sula Vineyards?

I was born and raised in Mumbai. After graduating with a BA in Economics and an MSc in Industrial Engineering and Engineering Management from Stanford University in 1990, I worked for two years at Oracle Corp in Silicon Valley. I was the youngest manager in Oracle’s finance division. In 1992, I decided I had enough of the corporate world and quit my job. After backpacking around the world for a year, I returned to India and decided to live the rural life. I started farming mangoes at our family land in Nashik, and then tried my hand at various crops like roses, teakwood and table grapes.

What were the challenges initially when you were setting up everything two decades ago, when wine and wine tourism was unheard of in the country?

In 1996, I had an epiphany when I realised that Nashik had the perfect climate for growing vines but nobody had done it yet. I decided to establish Sula Vineyards, Nashik’s first winery, in 1999, with help from my friend and distinguished Californian winemaker Kerry Damskey. It was a historic move and today Nashik is considered India’s “wine capital”. Sula Vineyards is globally renowned as India’s premier quality wine producer. We have been pioneers ever since, introducing for the first-time varietals such as Sauvignon Blanc, Chenin Blanc, Zinfandel and Riesling. We brought in techniques such as refrigerated winemaking, which significantly raised the quality of Indian wine.

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