Altaroma - Who Is On Next? 2020

Despite the global health care emergency, the most awaited initiative of the Rome Fashion Week, Who Is On Next?, has not stopped. The fashion scouting project for young talents, now in its sixteenth edition, announces its finalists. Altaroma and Vogue Italia renew their partnership aimed at supporting the search for and promotion of emerging designers in the prêt-à-porter and accessories’ categories. This is a unique opportunity, which allows the selected brands to present their creations to a jury of experts and to receive support to consolidate their positions in national and international markets.

The Committee, formed by Sara Sozzani Maino, Deputy Director of Vogue Italia, Head of Vogue Talents and International Brand Ambassador of the National Chamber for Italian Fashion, and Simonetta Gianfelici, Fashion Consultant, Talent Scout and Head of the “Who Is On Next?” Project for Altaroma, has selected the 12 finalists of this edition from over 200 participants.

The finalists in the prêt-à-porter category are: AC9, Alexandre Blanc, DALPAOS, Des Phemmes, Dima Leu, Francesco Murano, Gall, Roi du Lac and Vaderetro. In the accessories’ category: IIndaco, Melip and ZEROUNDICI Eyewear.

“We are very happy to have kept this commitment in such a delicate time – states Silvia Venturini Fendi, President of Altaroma – This project is an important moment of introspection for us and for the young designers who choose to participate. Besides, this year we have the new menswear and genderless categories. Altaroma is the ideal framework for an innovative and experimental approach to design, while preserving at the same time strong ties with the artisanal traditions and excellence of Italian production. In this unprecedented, challenging time,” says Emanuele Farneti, Director of Vogue Italia. “It is essential that everyone does their part to keep on supporting young talents and emerging entities, which more than others risk being overwhelmed by the crisis. For Vogue Italia it was therefore natural to confirm and – if possible – even strengthen its support for Who Is On Next?. With the addition of new categories, this edition also confirms how Who Is On Next? is open to the signals coming from society”.