ON THE RADAR

Here we uncover our sizzling selection of Hot Picks” a handpicked assortment of products that are turning up the heat in the market.

- DIPIKA CHOPRA

ADIDAS WELCOMES HOLLYWOOD ACTRESS AND STYLE ICON, XOCHITL GOMEZ, TO ITS GLOBAL FAMILY

Adidas announces Xochitl Gomez as the newest addition to its global family. Set to be a face of adidas’ Sportswear category, the young actress joins the all-star line-up at time where she is making waves in the film industry with her standout performances, eye for fashion and voice for championing causes close to her heart.

An avid dancer, martial artist and style icon, Xochitl is recognised as one of the hottest talents of the next-generation and an inspiration to the young Latinx community. Known for channelling her positivity and creativity into all that she does, she comfortably moves through the world of sport and culture blazing a trail for the generation of tomorrow - making her the perfect partner to join adidas’ family.

Speaking about joining the adidas family, Xochitl shared: “…… There’s no secret that my love for the brand runs deep – I have worn three stripes in my daily looks for as long as I can remember – whether that’s on the way to dance rehearsals or hanging out with friends. ……!”

Meanwhile, Aimee Arana, adidas Global, General Manager, Sportswear & Training, shared: “….we are so excited to welcome Xochitl Gomez to the fold– a trailblazer of her generation who celebrates individuality and is never shy to advocate for what she is passionate about; her positive attitude and fresh thinking makes this an ideal partnership...”

FIZZY GOBLET EVOKING A SENSE OF WHIMSY AND NOSTALGIA

Fizzy Goblet’s latest footwear collection The Scoop Shop is a love letter to our favourite frozen summer treat. This playful line with delightful textures draws inspiration from our fond childhood memories of the trip to the ice cream parlour and those joyful days of carefree indulgence, thus inviting everyone to embrace the sweetness of life.