Every Single Penny's Worth

To Gaurav shoes are an investment rather than a buy. They take care of your feet while you take care of everything else, explains the creative director of Fellmonger.

For Gaurav Bhatia, it all began with a vision to give quality in luxury leather footwear at affordable price. He also saw a room for change in this space and eventually launched the footwear brand Fellmonger. He says, the footwear brand was launched in July 2016 with one simple idea–‘ to give India a taste of high-quality handmade leather footwear that is accessible, functional, and does not burn a hole in your pocket’.

When it was formally launched he had a certain plan in mind about the products, positioning, and the pricing from day one. “Overall, the journey has been a roller coaster ride on the professional and personal turfs for me. A lot seen, absorbed, and learnt on the way, and that cycle goes on to this day,” says the creative director at Fellmonger. To Gaurav shoes are an investment rather than a buy. They take care of your feet while you take care of everything else, explains the creative director of the brand.