“TOUGH TIMES DO NOT LAST FOREVER , BUT TOUGH PEOPLE DO.”

For some MSME organizations, near-term survival is the only agenda item.

- Rishabh Sawanshukha

For some it is time to make quick money. Others are peering through the fog of uncertainty, thinking about how to position themselves with necessary skill and scale once the crisis has passed and things return to normal. The question is, ‘What will normal look like after 21 days of lockdown ?’ While no one can say how long the crisis will last, what we find on the other side with our primary research on MSME that it may not be normal so soon.

Here are a few principles to guide you during this time:

Take the utmost care of the safety of your family. Don’t take any risks when it comes to their safety and follow all necessary precautions! Get yourself adequately insured from health and life perspective, if not done yet. Many people will need your help, and I urge you to extend a helping hand to the community. Do not hesitate to ask your friends, colleagues, and us for help anytime. In this end game of Covid-19 , clear winner is power of community and collaboration.

We observed phenomenal collective response by governments, policy makers, doctors, para medicals, farmers, , front line staff, drivers, police and volunteers ensuring precautions, guidelines, instructions and supplies of essential goods are online and on time.

Stay liquid. Do not get tempted to invest money in the markets or in unvalidated investment opportunities. Even the best experts cannot predict the bottom of the market or the long term impact and recovery timelines

Share - food, resources, particularly water (reuse-recycle) this time - whatever you can. Our cities should not run out of water when we need, we have long miles to go.