The new minimalists
VOGUE India|August 2021
A gentle optimism and focus on enduring personal style are driving a new era of minimalism, says Navaz Batliwalla
Navaz Batliwalla
The new minimalists

Menswear-inspired

A new chapter in the post-minimalism story is being written. Accompanying timeless, easy-wear silhouettes is a fresh emphasis on thoughtful storytelling, community, supply chain provenance and kinder production schedules. These need-to-know brands are at the forefront of a movement that celebrates style before fashion, and they’re in it for the long haul. We cast a spotlight on these labels.

HOMMEGIRLS

Thakoon Panichgul hit the peak of his fame in 2010 as the designer who wowed the likes of Michelle Obama with his casual downtown take on glamour. But two years ago, he foresaw the global mindset shift to a slower, cooler consciousness. Enter HommeGirls, his direct-to-consumer (plus a couple of select retailers) clothing brand and zine, inspired by his coterie which includes Christy Turlington Burns and Shala Monroque. Serving up menswear-rooted classics but deconstructing them to suit the variables of the female form, his reworked blazers, boxer shorts and cropped Oxford shirts have won him a new-found cult following. “Menswear is like a uniform of simple pieces for the most part, and has been the same for years. Because of that, it has stood the test of time and become classic,” says Panichgul, who eschews the seasonal calendar for ‘drops’ that work to his schedule. “The HommeGirls sensibility combines sex appeal with a tomboy spirit, but above all, it’s done with a natural carefree attitude.”

Hommegirls.com

’90s style

PARIS GEORGIA

Diese Geschichte stammt aus der August 2021-Ausgabe von VOGUE India.

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Diese Geschichte stammt aus der August 2021-Ausgabe von VOGUE India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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