![Ceramic And Bronze Watches](https://magarticles.magzter.com/articles/6288/540653/5f994cbb6906a/DUELLING-PERSPECTIVES.jpg)
Plenty of watch buyers go into stores with the aim of buying a steel sports watch, or a gold dress watch. Nothing controversial in that statement, even though we have not and are not backing it up with facts at all. It feels like it should make sense. Think of it another way: nobody goes looking for a plastic ticker, but they might go in with a very modest budget that makes the various versions of plastic viable options. Again, this is just a common-sense approach that may have little to do with reality. For the purposes of this story, it does not matter.
What does matter is the divide between precious metals of all sorts, and various other types of metal and composites. This means steel and titanium, plus various sorts of exotic materials. In this very important way, watch buyers of the present age are fortunate to be presented with more choices than ever before. But, on the other hand, the numerous options out there can be overwhelming to the extent where one timepiece can come in too many tempting material iterations. Honestly, some brands have too many SKUs (you know who you are), and should take advantage of our shared current circumstances to maybe do some house cleaning.
Diese Geschichte stammt aus der Issue 58-Ausgabe von WOW Singapore.
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Diese Geschichte stammt aus der Issue 58-Ausgabe von WOW Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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![When Imitation Is Criminal](https://reseuro.magzter.com/100x125/articles/6288/1739404/ZKYPVpMUa1718885574556/crp_WHEN-IMITATION-IS-CRIMINAL.jpg)
When Imitation Is Criminal
In the second part of our special on the phenomenon of counterfeiting in watchmaking, we look at some surprising reasons behind consumer demand
![The Conversation: Greater Expectations](https://reseuro.magzter.com/100x125/articles/6288/1739404/IjKECcNHA1718891867030/crp_THE-CONVERSATION-GREATER-EXPECTATIONS.jpg)
The Conversation: Greater Expectations
With Geneva Watch Week behind us, the editors exchange views on the novelty showcases, the novelties themselves and all the watch news that is fit to print and some that is not)
![GOLDEN HOURS](https://reseuro.magzter.com/100x125/articles/6288/1739404/slAl-dc4-1718891376712/GOLDEN-HOURS.jpg)
GOLDEN HOURS
The first timekeepers may not have been cased in any precious metal but, given how precious time is, gold and silver soon made their marks here
![FINE TIME](https://reseuro.magzter.com/100x125/articles/6288/1739404/EWjY90y7Y1718890552347/FINE-TIME.jpg)
FINE TIME
Precious metals promise to put the fine’ back into fine watchmaking, after years of being overshadowed by more prosaic materials. This special section continues the journey we began last issue, with a deep dive into that most desirable of all metals, gold. Of course, platinum is also back...
![RED DAWN](https://reseuro.magzter.com/100x125/articles/6288/1739404/TfLNAQbmJ1718890377675/RED-DAWN.jpg)
RED DAWN
Grand Seiko celebrates the 20th birthday of Spring Drive with a special edition Chronograph GMT SBGC275 with a unique dial
![NEW DEPTHS](https://reseuro.magzter.com/100x125/articles/6288/1739404/k-EhYL1ow1718890250004/NEW-DEPTHS.jpg)
NEW DEPTHS
Breguet surprises with the gem-set Marine Chronograph 5529, opening up new vistas for the collection
![NEW AND NOTED](https://reseuro.magzter.com/100x125/articles/6288/1739404/rp9tFp51t1718889857357/NEW-AND-NOTED.jpg)
NEW AND NOTED
As you might expect, we have been covering Watches and Wonders Geneva since it began as a physical fair in 2022 and of course when it was confined to the ether, from 2020.
![WORTH ITS WEIGHT](https://reseuro.magzter.com/100x125/articles/6288/1739404/vUXH4f2PS1718885006070/WORTH-ITS-WEIGHT.jpg)
WORTH ITS WEIGHT
TAG Heuer scored an unexpected win with the Carrera Chronograph Skipper in the recent past, so the brand returned it to regular production in steel last year. For 2024, red gold marks the Skipper's triumph
![OPEN SEASON](https://reseuro.magzter.com/100x125/articles/6288/1739404/iT7mH0jb21718889475182/OPEN-SEASON.jpg)
OPEN SEASON
The world's biggest and most important watch fair gets a little bigger and a little better. As for the watches, they got more than a little precious...
![GREAT LEAP FORWARD](https://reseuro.magzter.com/100x125/articles/6288/1739404/KYU7tg5J91718889391703/GREAT-LEAP-FORWARD.jpg)
GREAT LEAP FORWARD
With the Portugieser Eternal Calendar, WC demonstrates its mastery in the realms of the calendar and moon phase complications