LEADING PERSONALITIES TAKE OVER RAS AL KHAIMAH IN NEW GLOBAL BRAND CAMPAIGN

All-new digital-first campaign brings the Northern Emirate to life

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Marking the next chapter in its tourism expansion and overall growth, Ras Al Khaimah Tourism Development Authority (RATKDA) unveils an all-new brand campaign at the Arabian Travel Market (ATM) 2022. Building on the successful launch of its new vision and brand identity at last year's ATM, RAK Calling uses integrated social media platforms to follow a group of influencer friends as they discover the nature Emirate. In collaboration with renowned content creators from Europe and the Middle East, the digital-first campaign showcases the diversity of Ras Al Khaimah and a myriad of tourism experiences across its pristine beaches, lush mangroves, sprawling deserts, and majestic mountains. Locations include the beautiful Waldorf Astoria Ras Al Khaimah and Jebel Jais, the UAE's highest peak, with its iconic zipline, unique dining experience Puro 1484, and new and upcoming attractions Jais Wings, RAK Airventure, Jais Sledder, and the Wingsuit Diving Platform taking center stage.

Appealing to those who cherish responsible, meaningful, and truly memorable experiences in the new era of travel, RAK Calling will resonate with those seeking a sense of place' and wanting to live their moments.' It joins several other leading and emerging destinations that have focused on purposeful, engaging content, including Iceland and New Zealand. Launched today (9th May), creative assets will be released in the Middle East and Europe across multiple languages via digital and social media channels.