Telling A Tale Through Creative Design

Every brand has a story and an ideology that it believes in. Conceptualization of a retail outlet is basically an effort to communicating the same to its visitors as an experience.

Planning and design elements, features, colours, materials, etc., are a follow up of the product perception and appreciation.

Classic Marble Company is an international brand that spans across 40 countries and looks at themselves as living space innovators dealing in a range of natural marbles, exotic stones, granites, natural laminates, engineered marble and quartz.

Their existing facility of Bhandup is a part of the industrial sector, so while they were desirous of revamping the Brand Image, the brief most obviously demanded elements that could add a spark to the area. “We wanted to design a façade that could tell the story of this brand before anyone even steps foot in. So, we pulled out the material from their yard and clad the entire façade with it.”

In this age of commercialization where concrete textures, glazed facades and aluminum panels seem to be storming almost every corner of the city, this tinseling façade in solid stone is a pleasing surprise that very effectively conveys a message that the owner believes in what he sells.