Sim Wong Hoo, CEO, Creative Technology,
How does Creative stay creative to come up with something new?
The greatest difficulty is to convince our own people to believe. Especially when it comes to technology. It’s science, and it’s not creative. Engineers are known to follow the rules, so their first reaction is always to say that it can’t be done. But ideas usually come from some random source, so there won’t be a precedent. An idea is just a spark. You have to find a place where the spark will work so that you can create something the world hasn’t yet seen.
Your thoughts on 360-degree audio and multi-room audio...
360-degree is bullshit. They put one driver in and say, “You go around it (the speaker), and it sounds exactly the same”. I say that’s called “mono” (laughs), not 360-degree.
Surround is 360 degrees, the sound goes around you; not you around the speaker.
Basically, the physics here are quite well-known. People are taking out all this old stuff and rehashing it, but it’s all about tricking your ear.
How does that work?
Diese Geschichte stammt aus der July 2017-Ausgabe von HWM Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der July 2017-Ausgabe von HWM Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
A For Affordable AI
The Google Pixel 8a has arrived, offering many features from its flagship siblings at a more affordable price. It maintains a sleek, compact design, making it easy to handle with one hand.
Mercedes Benz EQS SUV
Mercedes-Benz's adoption of electricity has been impressively rapid.
5 Steps To Secure Your Home With A Mesh Network
Firewalls filter data in network traffic to protect the network from a wide variety of malicious attacks and malware.
The Best Hair Straightener
When I first saw the Dyson Airstrait straightener, my immediate feelings were one of cautious optimism.
How local developer Chinykian became the first Singaporean to have an App Store Great on Apple Arcade
Yong Kian Chin aka Chinykian is a lecturer by day and an indie game developer by night.
Good For Nothing
After a rocky start with the Nothing Phone (1), the company turned things around by releasing the incredible Nothing Phone (2).
Astoundingly Beautiful And Fun
Unicorn Overlord is one of those games where it's immensely challenging to review and write.
An AI-Lite Flagship Smartphone
The Honor Magic6 Pro emerges as a refreshing outlier, poised to disrupt the market with its impressive specifications and innovative features.
What Price For Peace Of Mind?
TackGPS Plus boasts of being the world's first GPS tracker with indoor elevation finding capabilities and up to 30 days of battery life on a single charge.
THE 12 Best Flagship True Wireless Earbuds Compared
With so many brands available, it can be hard to decide which to get, this is why we've rounded up and tested the best that all of the major brands have to offer.
