Behind The Velvet Rope

Miuccia Prada takes us into the Miu Miu universe with a one-night-only takeover. Welcome to the Club.

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First, a government office. Nex a courtesan’s mansion on the Champs-Élyseés. Then, a automobile club (membership Men-only). Following that grand Belle Époque hotel. Ea of these venues, exclusion in different ways, reclaimed for a night and transformed into a nightclub hosting a fashion show; a cool, casual post-show dinner; and a hot-ticket after-party... Mini-rebellions staged thanks to one woman: Miuccia Prada.

Mrs Prada has always been drawn to the act— and art—of subversion. She entered the fashion industry as a politically-inclined feminist in the ’70s, at a time when fashion was seen as frivolous, and long before “feminism” became a buzzword. She made nylon that most industrial and common of materials, an object of desire at Prada. But perhaps one of her most subversive acts is what she has been doing for women since she founded Miu Miu in 1993: Empowering them with fun, feminine and fabulous fashion.

If Prada is the sophisticated, intellectual elder sister, Miu Miu is the free-spirited, rebellious younger child. And Miu Miu Club, the name given to its resort outings, is a perfect extension of the brand. Instead of a fashion show alone, entrance into Miu Miu Club guarantees the ultimate night out. When else would you find yourself sitting, dining and dancing next to models, celebrities, fashion insiders and cool kids in a stunning showspace?