How Exploration And Sustainability Are Going Hand In Hand

Since the 1930s, Rolex has partnered with explorers to take on our planet’s extreme conditions. Now, in a partnership with National Geographic, the Swiss brand’s new mission is to support saving the earth.

The relationship between Rolex and explorers goes way back. The former provides its watches for the latter’s extraordinary journeys, and the latter return the favour by road testing the performance of its timepieces so it can develop even better ones.

The first expedition to bring the Swiss watch brand and the National Geographic Society together was the scaling of Mount Everest by Sir Edmund Hillary and Tenzing Norgay in 1953, which was reported in National Geographic magazine.