Since the start of the pandemic, more ecologically and socially responsible brands have emerged. Dr Gladys Teo, head of R&D at Est.lab, says: “Covid-19 has affected the way consumers purchase. They are more aware of their health and environmental issues, and are subconsciously showing their support for these causes by choosing clean, eco-friendly and sustainable products.”
Armed with more information, mindful consumers are demanding eco-friendly products. In response, companies are developing clean products that are free from harmful ingredients such as fragrances, parabens, alcohols and sulphates (SLS and SLES). They are also creating products using biotech ingredients that are sustainably produced, with lesser impact on the earth’s resources.
Take Chanel’s latest essential No. 1 de Chanel range for example. The range contains 97 per cent ingredients of natural origin, and its main ingredient, the red camellia is efficiently used in every part of the product, even the lids of its jars. The brand also reduced its packaging by volume, and removed its cellophane coverings and printed instructions.
Newly launched in Singapore at Freia Aesthetics, Italian-based Pietro Simone Skincare runs in the same vein, with strict laboratory tests performed on skincare that is made without silicones, phthalates, parabens or synthetic fragrances. The brand is constantly reformulating its existing products to meet these requirements when novel solutions are discovered.
Founder Pietro Simone explains: “Clean beauty is a process of respecting the product formulation. It is an awareness of active ingredients and the process of removing chemicals which are not necessary at all.”
Diese Geschichte stammt aus der April 2022-Ausgabe von Her World Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der April 2022-Ausgabe von Her World Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Looking Ahead
Here are three national policies that are making an impact on our lives.
How Did Some Of The World's Iconic Chronographs Become So Famous?
Karishma Tulsidas answers.
What Are Some Fun And Interesting Ways To Wear A Leather Jacket?
Lena Kamarudin answers.
Is My Adult Acne Caused By Hormonal Changes?
Quinn Chen answers.
Is It Ever A Good Idea To Engage In Online Discourse?
Sarah Bagharib answers.
Breaking Down The Benefits Of Hyaluronic Acid
Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.
Heritage in a Bottle
Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
Sneak Peek
We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.
ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.