Rob Greenfield

The Dude Making A Difference

It’s a simple idea, albeit not an easy one, to inspire people to live in a manner that is beneficial to Earth, our communities and ourselves. But Rob Greenfield gave up doing easy, when at the age of 24 he started paying attention to the environmental and social issues of his generation and discovered that he was contributing to many of these problems himself through the food he was eating, the car he was driving and the stuff he was buying and consuming. At which point he began his transformation from a drunk dude to a dude who’s dedicating his life to making a difference.

From cycling across the USA on a bamboo bicycle to foraging in grocery store dumpsters. From travelling across the USA without credit cards or cash, Rob Greenfield’s extreme adventures, and his activism campaigns, TEDx talks and TV series bringing awareness to important environmental issues, that have not only caught the attention of the world’s media.

He also inspired positive changes in countless people over the last six years to be the change we all wish to see in the world.

Sandie Sedgbeer: Rob, your extreme adventures, and your in-your-face activism campaigns have been featured in numerous media outlets, including the BBC, CBS, Discovery Channel, US Today, Huffington Post, The Guardian and the LA Times. Did you have any idea when you set out on that first trip across America that you were riding into a whole new life as an environmental activist and humanitarian?

Rob Greenfield: Yeah, that was completely my intentions. At that point in 2013, well,

I had been making changes in my life for two years at that point. I really started to feel like I was becoming an example, the change of what I wanted to see in the world.