Find out how love for fashion brought three close friends to start the pret label, LoveGen…
DOLLY SIDHWANI, BHAVANA PANDEY and NANDITA MAHTANI.
What’s common, you may ask. Well, apart from being friends, the trio share a love towards fashion. It is a major adhesive to their friendly banters, so much so that they joined in to nurture this love professionally, and started a pret label, LoveGen. In a chat with us, these stylish ladies tell us how they mix and single out their personal and professional lives…
How did the collaboration happen?
BHAVANA PANDEY The three of us have been friends for a while. One night, we decided to launch LoveGen. We wanted to create a platform that prided itself on nurturing style statements based on our expertise and passion. Coupled with our industrial expertise in fashion and our social network, we wanted to create a brand that did not compromise on quality, was practical, easily available and affordable. Our aim was to create a brand that spelt attitude.
DOLLY SIDHWANI Our mantra is simple. If you lay your eyes on it and if you like what you see, the limit on your credit card should not stop you from owning it. We have a unified vision of making LoveGen a fashion brand that inspires, cuts through the high street clutter, emerges as a favourite and yet does not cause a dent in your wallet. After all, owning an enviable wardrobe should not come at a price tag made of gold.
NANDITA MAHTANI Our individual ideas on what’s in vogue, combined with knowledge of trend forecasting and our travels around the globe, is a total win for the label. Fashion belongs to everyone and we wanted to create a platform providing top of the line designs which are fashionable yet affordable.
Diese Geschichte stammt aus der May 2017-Ausgabe von SOCIETY.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der May 2017-Ausgabe von SOCIETY.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Ending Is The New Beginning
Pakistani author Sara Naveed writes on what’s considered a minority genre in her home turf. She discusses her love for writing romances…
Writing On A Wet Wall
Sudha Murty Speaks about her avatar as a bestselling children's writer
Three Friends, One Love!
Find out how love for fashion brought three close friends to start the pret label, LoveGen…
Summer Diet For Kids
WITH the arrival of the summer months and rising temperature each passing day, it really becomes a daunting task to keep a strict check on children’s health and maintain a proper check of their food intake.
Real Life Heroes
Raveena Tandon Thadani and Dr Aneel Murarka unveiled the Bharat Prerna Awards magazine amidst much appreciation and applause
Man Of Action
Magna Lounge was buzzing with excitement when the irresistibly hunky actor Vidyut Jammwal, dressed in a maroon body hugging t-shirt and black pants, dropped in to unveil the April 2017 issue of Health & Nutrition, the cover of which he had graced.
Ira
Theatre has never failed Bollywood in providing a continuous and talented supply of actors who have contributed adequately to make every film a delight. One such actor is Ira Dubey, who was born with theatre in her blood, but is now enjoying her stint in films too.
acting matters
you may remember her as the wheelchair bound character opposite amitabh bachchan in the film, te3n, but there is more to the versatile padmavati rao than just that role. find out more…
the leading lady
aishwaryaa rajnikanth dhanush has been appointed as the un women’s advocate for gender equality and women’s empowerment in india. society catches up with the glamorous lady on the high profile opportunity and her other creative undertakings
mother t our lord's bride in white sari!
even as mother teresa got canonised amidst much fanfare recently, here is an interview the selfless and humble nun gave society in december 1982
