Luxury And Functionality

The basic philosophy in the designing of SHAKA Bags is comfort all along with more than due consideration for looks, claims Rajat Awasa. The label specializes in crafting luxury full grain leather bags with classy minimalist exteriors and well-organized interiors, a unique feature that sets them apart from other brands. We launched SHAKA earlier this year with the sole idea of providing a product that focuse

How different is Shaka from those in the competition?

Give us an overview. Shaka is a brand that is thoughtfully designed keeping the new-age women in mind. It is a brand for women by women. The basic philosophy in the designing of Shaka Bags is comfort for you all along with more than due consideration for looks. The Shaka label specializes in crafting luxury full grain leather bags with classy minimalist exteriors and well-organized interiors, a unique feature that sets them apart from other brands.

How is the brand positioned today in the Indian market?

We launched Shaka earlier this year with the sole idea of providing a product that focuses on both elegance and functionality and that is how we want to be positioned in the Indian market. We are working towards reinventing the way we use our bags.

What elements best describe the brand’s DNA?

Luxury and functionality would be the two primary elements that would describe our brand’s DNA the best. They are the foundation of our brand.

Give us an overview of the brand’s product portfolio. What new diversification can we expect in the near future?

We are currently present in 3 basic categories.