Lim explains: “In the past, there was a clear distinction: an influencer is not a celebrity. But now, that distinction is starting to blur a little. People also expect a certain level of responsibility from influencers, [with respect to] what they do and say.” In fact, influencer marketing has become a key part of the marketing efforts of many brands today.
“Brands have tightened their spending during the pandemic and are looking for what we call alternate marketing solutions. While influencer marketing has become a mainstay, it’s always going to be known as an alternate solution, against other mainstays such as billboards, television, radio, Google and Facebook,” shares Lim. Furthermore, in the past two years, people have spent more time discovering content on various platforms such as YouTube, Facebook, Instagram and TikTok.
Diese Geschichte stammt aus der December 2021-Ausgabe von Tatler Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 2021-Ausgabe von Tatler Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Old-World CHARM
Professional photographer and content creator Zipeng Lee takes off to Switzerland to experience some of the country’s most storied heritage hotels
THE World ACCORDING TO Redzepi
Renowned Noma chef René Redzepi and executive producer Matt Goulding unpack Apple TV's new eight-part docuseries, Omnivore, and its exploration of humanity through food
COURAGE OF CONVICTION
Tatler speaks to Bing Chen, Prabal Gurung and Kevin Lin to discuss how their non-profit Gold House is changing the future of the Asian diaspora
INDUSTRIALI
Exploring the important sustainability efforts taking place beyond obvious industries
THE BALL'S INHER COURT
China's most celebrated tennis star Li Na opens up about her career, influencing young athletes and her continuous learning journey
Love Story
Set in Paris, Graff's new bridal campaign marries the timelessness of love and diamonds
Over the Rainbow
The inspirations behind Hermés creative director for jewellery Pierre Hardy's latest and gorgeously colourful high jewellery collection surprise and delight
Twist and Turn
Bvlgari's debut Tubogas jewellery collection reimagines a classic technique with 16 stunning creations
Game On
From diamond‑set carabiner‑inspired clasps to a carbon fibre cuff, Chanel knocks it out of the park with Sport, an audacious and innovative high jewellery collection unlike any other
The Wrist Taker
Shipping scion and basketball team owner Hendi Widodo unlocks his vault of rarefied timepieces