To Have and to Hold

With its sumptuous textures, Loro Piana's elegant autumn/winter 2024 collection is a chic celebration of craft, quality and the universal appeal of tactility

- Adriel Chiun

As the Mercury dips and the chill of autumn beckons winter, one need only look to the luxurious embrace of Loro Piana’s latest autumn/winter 2024 offerings—a sublime celebration of a century of unparalleled craftsmanship and elegance—to plan their wardrobe. Steeped in an illustrious history, this season’s creations immortalise the very essence of Loro Piana, marrying creative artistry with the Italian luxury institution’s world famous technical prowess, all while celebrating the enduring legacy of the brand’s founders Sergio and Pier Luigi Loro Piana.

At the heart of this collection lies the enduring symbol of the brand’s emblematic thistle flower, otherwise known affectionately in Italian as fiori di cardo. This motif, intricately woven into Loro Piana’s heritage, recalls the house’s meticulous methods for raising and brushing the finest cashmere, a practice that has defined its ethos since the mid-20th century. The thistle, featured in the brand’s historical coat of arms since 1951, serves as a beautiful metaphor for resilience and beauty—qualities that are elegantly mirrored in each garment of the collection.