Audemars Piguet is seeking to redefine its identity as one of Switzerland’s most revered watchmakers.
The name Audemars Piguet instantly conjures imagery of its much revered Royal Oak, Offshore and Millenary collections of timepieces, which the watchmaker is best known for. This year, however, Audemars Piguet seeks to change that narrative by introducing Code 11.59, a bold new collection that is set to redefine its identity moving forward.
Under the direction of CEO François-Henry Bennahmias, Audemars Piguet is placing a huge bet on the Code 11.59 in what is arguably the brand’s biggest launch since it unveiled the classic Royal Oak in 1972.
Diese Geschichte stammt aus der May 2019-Ausgabe von The PEAK Malaysia.
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Diese Geschichte stammt aus der May 2019-Ausgabe von The PEAK Malaysia.
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