Is It Too Late To Collect?

Buy, Sell, or Hold? With Prices on the Rise, We Need to Ask the Question...

The best time to plant a tree was 20 years ago. The second best time is now.” The same might be said of buying whisky. As barely a month passes without a whisky setting a new record auction price, it would be easy to think it’s too late to join the party. It doesn’t help that there’s always some curmudgeon around boasting of the good ol’ days, when fine bottles of whisky were affordable and could be picked up off the store shelf. Times may have changed, but there’s no point in thinking about what could have been. With some perseverance and a smart approach you can acquire the bottles you desire. Whether you are a longtime collector or just starting out, the best time to start shopping is today.

The Joy of Collecting

Whisky connoisseurship begins with your first sip and propels you through life’s adventures. Along with the accrual of fine bottles of whisky, you’re likely to collect new flavors, knowledge, and like-minded friends. Every collector of whisky is unique; some amass hundreds of bottles from one cherished distillery, others meticulously compile complete sets from a particular series, while some find the greatest satisfaction in an assortment of bottles all opened for enjoyment and sharing. The happiest collector is one who lets their personal taste guide them.