Indians are beginning to explore tea beyond the staple ‘masala chai’ and experiencing as well as demanding teas that cater to various tastes and seasons. Green tea has already become widely popular as a healthy drink and now there is a rising interest in exotic, artisanal and gourmet teas as well.
Tea is integral to the contemporary Indian culture. For Indians, it is not just a drink but the most consumed concoction, outnumbering its rival coffee, by 30 cups to one. With such a massive scale of consumption, Indians might feel that they know their tea. However, there is much yet to be discovered about this staple.
The high consumption of this beverage in the country is driven by several factors, including the presence of a huge tea-drinking population. It is the drink of the masses, fueling hundreds of millions of Indians, right from the time they get up in the morning till when they go back to bed. They drink tea to relax and enjoy some family time, or while they hang around with friends and visitors. Tea gives a boost to the concentration levels and can be consumed in any weather. As a culture, the way we consume tea is undergoing a transition from the simple concoction of water, milk, sugar and tea leaves.
Diese Geschichte stammt aus der June 2019-Ausgabe von Progressive Grocer.
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Diese Geschichte stammt aus der June 2019-Ausgabe von Progressive Grocer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
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