With the changing food consumption paradigms, the generation today prefers everything healthy in their diet. With this shift, one of the most sought after breakfast essential– honey has taken over as a staple on the breakfast table. To know more about this emerging food trend and his take on how the category is maturing in India, Progressive Grocer spoke to Vimal Anand, Managing Director, APIS India.
Established in 1924, APIS today is managed by the families third generation. The company started off as a honey brand and over the years has forayed into other healthy products like Jams and Dates. Vimal adds, “With a mission to make pure and natural products a part of consumers everyday life the company has also forayed into tea; cookies, pickles, jam, dates and Preserves considering the changing purchase dynamics & growing need of the quality branded packaged products.”
How has honey gathered popularity as a breakfast essential?
Diese Geschichte stammt aus der April 2018-Ausgabe von Progressive Grocer.
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Diese Geschichte stammt aus der April 2018-Ausgabe von Progressive Grocer.
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