Neelima Burra, Chief Marketing Officer, Cargill Foods India, speaks to Progressive Grocer on the company’s pioneering innovations in different oil categories and about its plans to expand the products’ reach through the digital channel.
Tell us about your FMCG business and products.
Cargill Foods India operates across a wide array of oil categories – spanning sunflower and soyabean, groundnut, mustard largely as non-refined oils, as well as olive at the top end of the market. Sunflower and soyabean together constitute 67% of CFI B2C business.
Cargill Foods India enjoys a national presence through its brands Gemini, Nature Fresh oil and packaged atta, Sweekar, Rath, Sunflower (hydrogenated fats) and Leonardo olive oil. Gemini is Maharashtra’s leading sunflower brand, built on the platform of heritage. It was the first branded oil to be vitamin fortified. Nature Fresh is positioned as a light oil for active life. Sweekar Advance is high oleic sunflower oil, while the Leonardo olive oil comes in all variants including the recently launched new variant- Leonardo olive oil-Extra Light, which is best suited for day-to-day Indian cooking.
What is the value differentiator for your products? How would you describe the competitive USP and differentiators for your products vis-a-vis the competition?
The biggest differentiator for our product range is the high quality that we offer to the consumers. In line with our global philosophy of nourishing people, Cargill Foods India has been a pioneer in setting industry benchmarks in terms of quality, hygiene and packaging. We were the first in the industry to offer fortification in edible oil through our brand Gemini in the year 2008.
Diese Geschichte stammt aus der September 2017-Ausgabe von Progressive Grocer.
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Diese Geschichte stammt aus der September 2017-Ausgabe von Progressive Grocer.
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