View Point Jon Devo

The Apple iPhone revolutionised photography, changing people’s attitudes and the way they interact with still images forever

 

Back in 2007, Steve Jobs announced, ‘Today, Apple is going to reinvent the phone.’ It’s unlikely that even the Apple chairman and CEO, who died in 2011, knew what the release of that phone would mean for photography.

Wearing his trademark black turtleneck, Jobs told the audience that Apple would be launching not one, but three revolutionary products. These were a wide-screen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.

Of course, all three devices were combined in one product, the iPhone. However, Jobs neglected to mention the device’s 2MP camera in his bold opening statements. Instead, he focused on the usability of the iPhone, the display, user interface and Apple’s gallery app, Photos.