KNIVES OUT
NET|June 2020
Murder mystery film, Knives Out, grabbed everyone’s attention, and so did the fun website that promoted it. Oblio tells Tom May how it created its innovative 3D navigation
KNIVES OUT

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Although you can’t see it in print, this is no ordinary flat and static homepage. View it on your phone, tablet or computer screen, and you discover a dynamic, moving, 3D diorama, mixing up various elements of the movie in an evocative and atmospheric manner. (1) A 3D knife serves the function of a Thrombey family tree. (2) Ornamental pieces on the homepage are populated with family portraits; clicking on them links through to more information on each character. (3) The main navigation for the website. Clicking here opens a panel with the various site destinations: Gallery, Posters, Commentary, Accolades, Shop, etc. (4) A rotating carousel links through to various features and sections within, and outside, the site. (5) A call to action prompts users to scroll down the page, to reveal more of the scene and other characters. (6) The full 3D scene with a LUT applied for accurate colouring and blurring, to show the depth of it all.

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Diese Geschichte stammt aus der June 2020-Ausgabe von NET.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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