Contemporary Cool

Oséree is the clever, contemporary swimwear brand that takes poolside cool to another level

- AMY SESSIONS

What do your first 30 mins of the day look like, your morning routine? Every morning I try to wake up with a positive thought in my mind, and I try to incline all of the days energy towards reaching an objective. As soon as I wake up, I hug my dog and after a fruit smoothie I start my yoga lesson and meditation. This helps me gain physical and mental energy and to maintain a steady pace and clarity through my daily tasks and decisions, both personal and professional.

What is at the heart of Oséree’s DNA as a brand? In the heart of Oséree you can find women’s strength, a force as intense as a hurricane.

What has been the biggest hurdle since starting your own brand and how did you overcome it? We have obstacles and challenges to overcome every day. Creating swimwear, we find ourself in a very delicate context and we try to stay as close as possible to women, trying to comfort them with new products which hug every shape. We are trying to combat the stereotype that bikinis can only be worn by models, it most certainly isn’t true! For that reason we try to always portray photos across our social channels which communicate real women. No one should be embarrassed or ashamed of their body, we are all special and unique.