Heart and Soul

Pierce & Ward designs a stellar, sweeping collection for West Elm

- MAVER RUS

For the AD100 firm Pierce & Ward, the opportunity to create a collection for West Elm represented a gratifying full-circle moment. “When we started out, it was one of our go-to resources. That was when we’d have a modest budget to decorate a 6,000-square-foot house,” recalls Louisa Pierce. Her partner, Emily Ward, echoes the sentiment: “We relied on them for things that combined quality with good value. This was our chance to build on that legacy.”