Fisker signs off affordable EV
Autocar UK|January 24, 2024
Family hatchback is due with a host of unique features in 2025, priced from £28k
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Fisker signs off affordable EV

Fisker has signed off the design and engineering of its crucial new entry-level EV, the Pear, as it ramps up towards putting the innovative six-seat hatchback into production on both sides of the Atlantic.

The Pear is the American company's second model, following the Ocean SUV that was launched recently in the UK, and has been designed with a rigid focus on keeping costs as low as possible to preserve a targeted price of €32,900 (about £28,000) when it is launched in 2025.

At that price, the Pear would comfortably undercut not just similar-size crossovers, such as the Peugeot e-3008 and Nissan Ariya, but also popular contenders from the class below, like the Peugeot e-208 and Vauxhall Corsa Electric.

Crucial to profitably selling the Pear at that price, as company founder and CEO Henrik Fisker explained to Autocar, is its highly cost-effective bespoke architecture, which is unrelated to the aluminium skateboard underpinning the Ocean.

"You couldn't take all the cost out of that to get to that price point, so we had to redo it as fully steel. We call it Steel Plus Plus," he said, outlining a development process that has focused heavily on removing costs from all aspects of the car's construction.

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