The British Grand Prix is a monster, right up there with Glastonbury as a national happening on the grandest scale. Silverstone's Formula 1 round takes place this Sunday, as Lewis Hamilton, George Russell and the rest attempt to depose Max Verstappen, Sergio Pérez and their dominant Red Bull team. They haven't managed it anywhere else so far this year, but races at the old airfield circuit are rarely dull. "I'm hoping for a Silverstone sizzler," says Stuart Pringle, the man who is ultimately responsible for making the British GP a reality.
It's a massive undertaking. More than 200 full-time employees, external contractors and an army of volunteers - 960 at the last count will work all hours this weekend to make it all happen. This is much more than a simple motor race, as Silverstone managing director Pringle reveals when Autocar pays a visit less than two weeks before the biggest day on the UK motorsport calendar.
HOW TO PLEASE EVERYONE
The British GP is flying high. Despite the astronomical annual fees charged by F1 for Silverstone to host the race - said to be around £19 million - Pringle reports that the privately owned circuit is balancing the books (which wasn't always the case in the past). "The challenges of 10-15 years ago when it was really marginal are behind us, in large part because of the quality of the product F1 is producing now," says Pringle. "It's what people want to see and they've done a really fantastic job of getting a whole new audience engaged. Our balancing act is to run an established event with a core fan base, not alienate old fans and not bore the new ones. We have to pick a line through the middle, which I think we're doing pretty successfully."
RECORD CROWDS EXPECTED
Diese Geschichte stammt aus der July 05, 2023-Ausgabe von Autocar UK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der July 05, 2023-Ausgabe von Autocar UK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Poster car that went from rusty to trusty
One evening, two years ago, George Pappas was being driven down his local high street by a mate and mulling over whether to replace his Mk4 Golf diesel, a recent purchase that was boring him to death, when his girlfriend, also in the car, spotted an old BMW 3 Series at the side of the road with a 'for sale' sign in the window.
THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF
The current-gen XC90 has been on sale since 2015 for good reason
GENESIS ELECTRIFIED G80
Where the story begins, in the Hyundai premium marque’s luxury saloon
LEXUSLBX
Can you shrink premium quality to fit an SUV this small? We now know
Rolls boss ready to 'define the next chapter'
Nine months into the job, Rolls-Royce CEO and car guy Chris Brownridge tells STEVE CROPLEY what he's learned and where the firm's heading
Once more, with feeling
AC Cars' recreation of the classic MkII Cobra is at first glance a faithful facsimile of a 1960s performance benchmark. SIMON HUCKNALL drives it
MERCEDES-BENZ CLE
Does a PHEV set-up work in a coupé that exudes such old-school vibes?
ANALOGUE SUPERSPORT
Lotus Elise specialist uprates 1990s icon with an eye on track days
ALPINE A290
The hot hatch is alive and well, and living in France. On both road and track, there's much to savour`
UK HANGS ON TO OLD CARS
Average car age climbs as high prices dampen demand for new models