Data-driven logistics: A boon for the Indian MSMEs

The transformative impact of data-driven highlighting how it not decision-making, only improves immediate operational aspects but positions MSMEs as key contributors to India's economic growth and development.

- Nirav Doshi

Data-driven logistics and supply chain management have emerged as a transformative force, particularly for MSMEs in India. The integration of technology into logistics operations provides unprecedented visibility into the movement, quantity and product mix of goods. This newfound visibility empowers MSMEs to make informed decisions, enhancing overall efficiency and profitability.

Benefits to MSMEs

In the evolving landscape of business operations, technology has become more accessible, making it easier for management to embrace data-driven logistics. The central advantage lies in the visibility that this approach brings to MSMEs. Previously, information about the location and movement of goods was scattered, hindering effective decision-making. Now, with data-driven logistics, MSMEs have a centralised platform to gain insights into the precise location, quantity and product mix of their goods.