BULL 'CHARGE'

In conversation with Francesco Scardaoni, Region Director, Automobili Lamborghini, Asia Pacific about India's rising importance for the brand

We've seen Lamborghini clock record sales in India consistently, what's the secret?

Lamborghini has been doing very well across markets thanks to our product line-up which includes some of the most desirable cars in the world. Our cars like the Huracan and Aventador previously, and now the Urus, Revuelto and Temerario and the aura of the brand itself have helped us position Lamborghini as one of the most aspirational automobile brands globally, and I feel these are also the very factors that are helping us enjoy the immense success we are in a market like India, which has been showing strong growth, especially over the past few years. It's also interesting to note that there's immense interest around the brand in India, besides which brand awareness has also gone up significantly, helping us become one of the most talked-about automotive brands among enthusiasts.

The Urus has been the best-selling Lamborghini across markets, how has the reception to the Urus SE been so far?