ROYAL ENFIELD HUNTER 350 WINS THE IMOTY 2023 AWARD

Beats a list of strong contenders including the TVS Ronin and Suzuki V-Strom SX

When launched last year, the Royal Enfield Hunter 350 ruffled feathers all round with its kind of packaging, pricing and positioning as well. And it's these very reasons that have helped the Hunter 350 win the IMOTY or Indian Motorcycle of the Year award. Instituted back in 2007, the IMOTY is regarded as the highest accolade for any two-wheeler launched in India and the 2023 awards were the 16th edition of the prestigious awards. The past few years have seen Royal Enfield's 'meteoric' rise as a premium motorcycle manufacturer and interestingly this was the third time Royal Enfield has bagged the prestigious award in the past half decade, after the Interceptor 650 and Meteor 350 which won it in 2019 and 2021 respectively.

The Hunter 350 is positioned as a lighter, more compact and fun-to-ride urban motorcycle, in contrast to the rest of the line-up on offer from Royal Enfield. The Hunter 350 is effectively targeted at bringing in newer, younger buyers for the brand.