Ingram Micro Xvantage: Transforming Technology Distribution

Ingram Micro is the business behind the world’s brands with the ability to reach nearly 90 percent of the world’s population.

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Their diverse solutions portfolio spans thousands of technology hardware and services options, as well as XaaS solutions. During an interaction with Vidushi, Navdeep Narula, Executive Director, Mobility & DigiOps, Ingram Micro India focused on the development and key features of Ingram Micro Xvantage, a selflearning digital platform that enhances user experience, operational efficiency, and personalized solutions for customers, vendors, and associates in the technology distribution industry.

What was the primary motivation behind the development of Ingram Micro Xvantage, and how does it differentiate it from existing platforms in the industry?

The technology distribution industry has come of age in the last couple of years, and the new digital era of doing business demands a refined approach towards . Thankfully, we were ahead of time in envisioning the idea of Ingram Micro Xvantage that can enable us to transform from being a traditional distributor to a Digital Platform Business. It’s a self-learning digital experiential ecosystem that creates a unified experience for customers, suppliers, employees, and partners. Xvantage provides a multi-sided marketplace model for hardware, software, cloud, subscriptions, and services. It also creates Ingram Micro-specific bundles to enable XaaS subscription models to capture new revenue growth.