6 Questions to Start Your Franchise Search

Are you interested in becoming a franchisee? These questions will help guide your first steps

- CLARISSA BUCH ZILBERMAN

Starting a business from scratch can be daunting, and many people don't know where to start. That's why some aspiring entrepreneurs choose to invest in a franchise-but that's not to say the decision is easy. Not all franchises are created equal, so it's important to do your due diligence when exploring franchise opportunities. Not sure where to start? Begin by asking yourself these six questions.

1. Do my personal goals and skills align with the franchises on my shortlist?

Having an honest conversation with yourself can narrow down your search to the franchise that best aligns with your objectives. Ask yourself questions like: Do my aspirations and interests align? What do I want to achieve through business ownership? Am I looking for financial gains, a better work-life balance, or the satisfaction of running my own business? Do I enjoy the industry that the franchise is in? You want your hopes and abilities to match up with the values of the franchise.

2. Is there a need for a certain business in my area?