
How can a brand expand?
Phillip Chang has wrestled with this question many times-like in 2004, when his bubble tea franchise, Boba Loca, hit a wall. "I couldn't solve the problem by just adding another drink," he says. "I wanted something more, something bigger." So he created Yogurtland, a self- serve frozen yogurt brand that sparked an international craze (and many copycats).
Seventeen years later, Yogurtland is still going strong-no small feat in the ever-changing food world. And Chang is ready to expand again. Over the past two years, he's introduced two new concepts within the Yogurtland brand: Holsom by Yogurtland-a fast-casual, healthy meal joint-and Egg N Bird, which specializes Southern-meets-Asianin inspired food, like its signature namesake sandwich. Here, Chang discusses the art of innovation, diversification, and gaining a competitive edge.
You approach expansion very carefully. Tell me about that.
Diese Geschichte stammt aus der Startups - Summer 2023-Ausgabe von Entrepreneur US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der Startups - Summer 2023-Ausgabe von Entrepreneur US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden

Be a Doer, Not a Dreamer
How do you build a great brand? The same way you build a great body. This former championship bodybuilder (and Hotworx founder) explains.

A Very Profitable Work Ethic
How do you run a brand’s highest-grossing franchise location? This former cop has an answer: Get your hands dirty.

Move Forward With Your Business Goals
Aspiring to become a business owner? Discover what these franchises have to offer to help make your dreams a reality.

If These Photos Could Talk Here are their stories.
Do you have a photo that speaks to you? One that you look to for inspiration? Four successful founders showed us the photos they love, and shared the inspiration they draw from it.

I Asked the Wrong Questions
Everyone said they wanted my product, but nobody bought it. Why?

A $3 Million Pool-Cleaning Business
You don’t need to be an expert to be a successful franchisee. Just look at Tiffiny Consoli, a pool rookie who is now Pool Scouts’ top franchisee.

YES, YOU CAN BE À PART-TIME OWNER
Most franchises are full-time work. But some can be side hustles. Here's how to create a money-cranking side gig.

Japan
GENERATING GROWTH AND HAPPINESS

Jade Group
AN INTERNATIONAL FASHION AND LIFESTYLE COMPANY

How to Solve Hard Problems
We waste our time chasing the wrong projects. Here's how to know what's worth your time.