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Subtle Chettinad

Food & Beverage Business Review

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February - March 2023

Globalization and the rapid spurt of tourism all over the world.

Subtle Chettinad

Have brought people together, turning world into a global village. People managing the tourism and hospitality industry are constantly on their toes to attract more and more visitors, for this they are highlighting the traditional and till now ignored cultural heritages.

To keep up with this trend, our own culinary pundits are packaging little-known food traditions from the more remote areas of the country and promoting them as specialty "cuisines". The best part about Indian cuisine is that one gets food with various regional variations. The variations that take place within one region are even more interesting considering that the marked difference of food has to be subtle within the perimeter of its regional concourse.

Consider south India for instance. It is so vivid yet single in its approach, foodwise, retaining or protecting the distinct identity each "South Indian" cuisine (from different states) possesses. Where does south of India begins is an interesting question that intrigues, and identifying the specific cuisine depends a lot on the way regional division is done, and not on the basis of state-wise distinction, even though state cuisines are held aloft if we go through intricacies.

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