CSR Initiatives And A Birthday Bonanza Worth Over $400,000

This year Choppies, through its annual Big Birthday Bonanza competition, and its partners will give away P6 million (approximately $446,000) worth of prizes to its customers with the ultimate grand prize being the Mercedes-Benz C200 sedan in celebration of its 20 years of bonanza.

The other prizes have been tiered into different clusters. One will see three lucky customers walk away with vouchers worth P500 each, in store every Friday from the commencement of the competition to its conclusion in the first week of January 2024. Additional prizes include giveaways of P2,000 in Choppies vouchers in each store, on a monthly basis, for three months, and the grand finale draw where 96 customers will each walk away with P15,000 (approximately $1,115), building up to the prize of five Nissan Navara bakkies for the 2nd runner-ups.

Welcoming guests at the exclusive launch, Builders Mart Marketing Manager, Whitney Makhale said it was pleasing to mark another memorable occasion as Choppies continues to transform the lives of many.

During a keynote address at the launch, Botswana Minister of Minerals and Energy Lefoko Moagi said Choppies had a traceable history in the country through its various social development programs, such as its supplier inclusion and corporate social responsibility (CSR).

“The Choppies Bonanza is the best real-time example of many great Choppies CSR stories and community work that benefit Batswana. This annual competition consists of vehicles and cash prizes as giveaways, in partnership between Choppies and its suppliers,” he says.