Retailers in India are betting big on enhancing the customer experience (CX) with the use of Artificial intelligence (AI) with heavy investments planned in the technology this year.
According to experts, the integration of AI in retail is more than just an operational upgrade; it's a strategic move towards creating more customer-focused and efficient retail experiences, especially when the scale of operations is large like in the case of fashion e-commerce platform Myntra.
"With a catalogue as vast as ours, comprising 2.3 million styles from more than 6000 brands across fashion, beauty and lifestyle, as well as the need to be on top of the fast-evolving fashion trends, it can get challenging for shoppers to find the right product and discover trends," Myntra's Vice President (VP), of Product Management Lakshminarayanan Swaminathan said.
"With a catalogue as vast as ours, comprising 2.3 million styles from more than 6000 brands across fashion, beauty and lifestyle, as well as the need to be on top of the fast-evolving fashion trends, it can get challenging for shoppers to find the right product and discover trends," Myntra's Vice President (VP), of Product Management Lakshminarayanan Swaminathan said.
Not just Myntra, but other players too are using AI for better CX. Here's how...
Amazon
The horizontal marketplace has recently added a new feature where it uses AI to help customers find the perfect fit while shopping online as per a recent blog by Apoorv Chaudhri, Director of Computer Vision and Machine Learning at Amazon Fashion. This feature gives customers shopping for fashion products various options such as personalised size recommendations, fit review highlights, size charts with AI-powered data, AI-backed fit insight tools and so on.
Diese Geschichte stammt aus der March 2024-Ausgabe von Images Retail.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 2024-Ausgabe von Images Retail.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Retail Sector Records Strongest Hi Leasing in 5 years: CBRE
Leasing in Bengaluru, Chennai, and Delhi-NCR accounted for 59% share during Jan-June 2024.
Lulu Mall Bengaluru Welcomes 5 New Brands
Lulu Mall, Bengaluru, operated by the multinational developer Lulu Group, has expanded its portfolio by welcoming five new retail brands, the company wrote on social media.
Gujarat gets its First IMAX at Palladium Ahmedabad
Mumbai-based PVR Cinemas opened a new theatre at Palladium Ahmedabad, a social media post by a company official.
Budget 2024-2025: What's in it for Retail?
An overview of all the retail ecosystem-related measures in the Budget 2024-2025 revealed by Finance Minister Nirmala Sitharaman in her 7th budget speech.
Identity As a Service (IDAAS) Simplified
An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail.
6 Ways in Which D2C Brands are Redefining Physical Stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
What Innovation Means for Different Leaders
A look at how representatives of different retail categories define innovation and how they approach and implement it in their businesses.
Elevating Experience Through Omnichannel Retail Strategies
Here's how retailers are blending online and offline to offer seamless and personalised customer experience.
How to Improve Customer Engagement with Generative AI
Ways in which retail businesses can embrace generative AI to create hyper-personalised, seamless conversations to secure a lasting competitive edge in the marketplace.
'Customers Do Not See Shoppers Stop.com as Just Another e-commerce Site'
Sreekanth Chetlur, Chief e-commerce Officer, Shoppers Stop speaks about the three-decadeold physical-first department store chain's e-commerce journey, goals and strategies