The Tech Advantage
Images Retail|December 2023
Four critical areas in supply chain where D2C and omnichannel brands can use technology to drive efficiency and customer delight
Phygital Bureau
The Tech Advantage

The supply chain serves as the backbone of every D2C and omnichannel business. Ensuring an efficient supply chain comes with a host of challenges.

These challenges can be overcome with the help of different tech-enabled tools, approaches and experiences that facilitate a seamless ow.

“Brands today need to have a different kind of mindset in terms of operations and technology enablement,” said Jagadesh HR, Associate Partner, Acuver Consulting, a Bengaluru-based IT consulting and services company that helps in enhancing efficiency in the supply chain.

Brands like Croma, IKEA, Marks & Spencer, Landmark Group, Charles & Keith, DMart, IBM, Godrej Interio, Reliance, Envista, Titan, Hippo and ABFRL (Aditya Birla Fashion & Retail) all use technology to overcome challenges and serve their customers better by implementing technology in their supply chains.

4 Critical Areas of Focus in Supply Chain

For D2C and omnichannel businesses to succeed, there needs to be the right amount of accountability in keeping up the promise that brands o er, knowing inventory positions and ensuring an enhanced omnichannel experience.

1. Delivery 

Last-mile delivery is a major issue that most companies face.

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