Gurugram-based Honasa Consumer Ltd.'s beauty and personal care flagship brand Mamaearth sells about 16,000 units every hour. What started with a simple launch on Amazon in 2016, showcasing safe and toxin-free products for babies till the age of five, is today a unicorn valued at over $1 billion. In just seven years since it was unveiled, the company is a publicly listed entity with six brands under its umbrella-Mamaearth, The Derma Co., Aqualogica, Dr. Sheth's, BBlunt and Staze 9to9.
Mamaearth reported an annual profit of ₹111 crore for the financial year [FY] 2023-24, against a loss of ₹151 crore in FY23, according to its regulatory filing. The digital-first brand opened its first exclusive offline outlet in 2021 and has not looked back since.
Currently, with 110 exclusive stores, Mamaearth through its modern and general trade distribution is available in 1,80,000 stores across all platforms. The brand further aims to be available in 4,50,000-5,00,000 stores in the next four years.
Founded by Ghazal and Varun Alagh, the brand started as Asia's 1st Brand with MadeSafe-certified products for babies and soon moved on to crafting safe personal care for adults. The brand is cruelty-free as certified by People for the Ethical Treatment of Animals, widely known as PETA.
Mamaearth, today has a product portfolio of over 200 products and has reached over 5 million customers in 500 Indian cities servicing over 18,000 pin codes.
From losses to profit in just a year... what's the secret behind the remarkable turnaround?
Diese Geschichte stammt aus der August 2024-Ausgabe von Images Retail.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2024-Ausgabe von Images Retail.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
McDonald's The Maharaja Mac Of Transit Retail
While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work
Founders, Market are Key for D2C Investors
Investors and brands across the retail landscape are the crucial factors considered when raising funds
Powering Consumption Growth India's Home and Household Market Report
The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs
Tech Infra Readiness Among Top Challenges in GenAI implementation
Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce
Jumboking's Travel Retail Journey
About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy
What's Driving the Success of Electronics on Q-commerce
Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders
Measuring the Influencer Effect
Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?
Mid-range Smartphone Users Lead in Premium Product Engagement
The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users
